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Press
Ashford Brick Breaks Into the Texas Market with Sleek Sophistication and a Breadth of Style and Installation Options
Oldcastle Architectural's Newest Product is a Revolutionary Brick with Old-world Charm that Offers Architects, Builders and Owners in Texas a Beautiful and Convenient Brick Option
DALLAS (March 21, 2005) - Oldcastle Architectural, the largest concrete products manufacturer in North America, today launched Ashford Brick into the Texas market. The innovative cored brick can create dream homes with its variety of colors, finishes, styles and shapes, and makes construction less stressful by offering a streamlined and efficient purchasing and installation process.
"Ashford Brick provides numerous options for bringing a vision in a sketch book to life or enhancing an ongoing construction project," said Chris Bruce, Oldcastle Architectural's Residential Masonry Manager. "This product is a direct response to marketplace demands, and we believe it provides architects, builders and consumers with a new tool to enhance any project. The new brick is versatile, easy to install, comes in a variety of colors, sizes and finishes and can be used in an array of plans," he said.
Builders can construct a masterpiece with the cored bricks that are variegated and inflected with color throughout, and available in an assortment of natural, earth tone blends. Designers will also find it easy to create unique looks with the same brick by using either the smooth or antique finish, or choosing from the recessed or concave mortar joint styles.
Ashford Brick's "distinguishing attributes" let homebuilders easily enhance a typical brick installation by providing shape variety in each cube, which consists of five types - double bullnose, single bullnose, 45° angle, corner and stretcher. Different angles and looks can be achieved throughout a project without the expense or additional effort of ordering special accessories. As an added bonus, each shape can be used as a stretcher unit, thus giving builders unprecedented access to different styles while speeding up installation and lowering the amount of waste. The cube's consistency further simplifies the construction procedure because each brick is equally proportioned and cubed at the same place on the pallet.
"Ashford Brick not only revolutionizes the look of brick, but it also improves purchasing and installation through innovative packaging," said Bruce. "All sizes of the product will be provided in a single cube and each shade will have one SKU number. Preliminary feedback has shown that these efficiencies create a streamlined ordering process."
Ashford Brick is setting new standards by presenting innovative brick options to the Texas clay masonry industry, giving them one tool for many different jobs. No matter what the shade or finish, the style of an Ashford Brick creation will last for generations to come.
Customer needs are a primary focus when Oldcastle Architectural develops new products, and Ashford Brick is no exception. It is the newest complement to Oldcastle Architectural's extensive family of building products, which include brick, concrete masonry, hardscapes, natural and manufactured stone and a variety of others available throughout Texas. Local builders also have access to Oldcastle Architectural's unique builder programs and services, which can be tailored to meet their design and building needs. Oldcastle Architectural is Texas' one-stop provider of building products, offering statewide builder programs and a staff of skilled experts to ensure that each job is a success, from start to finish.
For more information on Ashford Brick visit www.ashfordbrick.com or call 1-800-899-8455, or to learn more about the other products and services offered by Oldcastle Architectural, visit www.oldcastle.com.
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Oldcastle Architectural, Inc. is a leading supplier of building materials. The company is comprised of seven major product groups including concrete block, pavers, patio blocks, ornamental concrete, brick, packaged cement mixes and roof tile. Oldcastle APG operates as one division of Oldcastle, Inc., the leading producer of aggregates and concrete products in the United States.
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